San Diego, CA (October 19, 2000) – MoonFire Corporation today announced its entry into the ASP (Application Service Provider) arena at CRM Demo & Conference 2000.

It is now possible to rent MoonFire’s award-winning DialVision® CIM (Customer Interaction Management) software on a month-to-month basis. MoonFire has become a "pure play" ASP, and enhanced DialVision so the 100% web-based master version at MoonFire’s headquarters can be accessed by an unlimited number of organizations across the Internet. This new service is called MoonFire "Managed" ASP.

MoonFire has traditionally licensed its software for installation at customer sites. Tracy Jones, President and CEO of MoonFire, said, "We are delighted to be one of the few Independent Software Vendors with a product that is designed from the ground up as a 100% web-based application, allowing it to be used effectively in an ASP environment, without third-party products such as Terminal Server. CRM Demo & Conference is the perfect venue for making this announcement. We’re instantly reaching our market and getting feedback from the industry’s major buyers and sellers."

MoonFire "Managed" ASP allows traditional or remote agents to access the Web-server’s centralized database through a Web browser. The application also allows organizations with multiple Contact Centers to function from one centralized database and report on each Contact Center individually, or report on productivity across the organization.

MoonFire’s ASP offering is unique in that MoonFire personnel assume responsibility for all the "high-tech" tasks that are usually managed by the customer’s staff. Jones said "Small to medium-sized organizations have great difficulty in attracting and keeping highly-paid technology experts. MoonFire maintains all the Web and Database Servers eliminating the need for customers to hire Network Administrators. MoonFire also manages all the technical aspects of the database, such as imports, so the customer doesn’t have to hire a Database Administrator. This is an even greater issue for organizations with a need to staff multiple Contact Centers."

CRM Demo & Conference is produced by CMP Media, Inc., a subsidiary of United News & Media plc (UNEWY), is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum – the builders, sellers, and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting, and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company’s print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at www.CMPnet.com.